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Anza Goodbar
Aug 103 min read
Netscape vs. Internet Explorer: How the Law of the Mind Determined the Browser Wars
Brands like Google, Kleenex, or Band-Aid have become synonymous with their respective categories not just by leading the market ...
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Anza Goodbar
Aug 103 min read
From Better to First: The Shift in Focus That Can Catapult Your Business
It's all about reframing the conversation. If you find your product in the shadow of a giant like Coca-Cola or Apple, just remember ...
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Anza Goodbar
Aug 103 min read
Transform Your Business with the First Law of Marketing: Be the Leader, Not the Follower
Marketing is less about the product itself and more about the perception it holds in the minds of your potential customers. Reflect on your
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